Viktor Hertz is on a roll! After his clever Pictogram Movie Posters went viral, you would have thought that he’d sit back and take a break. Instead, Hertz pumped out this hilarious set called Honest Logos which he describes as “revealing the actual content of the company” or “what they really should be called”.
He said: “An idea for a series with honest logos, revealing the actual content of the company, what they really should be called. Some are cheap, some might be a bit funny, some will maybe be brilliant. I don’t know.”